Introduction If someone handed you a bag full of random receipts, old orders and expired promo flyers, could you grow your business from it? Not all data is good data. Focus on what feeds your pocket. Pen and paper ready? Question 1: Which of my products/services makes me the most money, really? Why this matters: You think it is that premium product because it looks fancy and costs more but your bread and butter could be the low cost item you sell in bulk. Data helps your d

Introduction Why Should You Lead Your Own Business Capacity Building to Accelerate Expansion into New Markets African business owners do not have to wait for governments, non-governmental organisations and donor-funded programmes to equip them with the knowledge, tools and networks they need to break into new markets. While the programmes can be useful, they are also like rain in the desert, unpredictable, seasonal and sometimes arriving too late for the harvest. The truth is