Business Strategy

Introduction Why Should You Lead Your Own Business Capacity Building to Accelerate Expansion into New Markets African business owners do not have to wait for governments, non-governmental organisations and donor-funded programmes to equip them with the knowledge, tools and networks they need to break into new markets. While the programmes can be useful, they are also like rain in the desert, unpredictable, seasonal and sometimes arriving too late for the harvest. The truth is

Introduction Small and medium-sized enterprises (SMEs) comprise the backbone of Africa’s economy, accounting for approximately 90% of all companies and providing nearly 80% of the region’s employment. Their agility, innovation, and deep integration into local markets position them as key drivers of growth, employment, and social upliftment. This article highlights some fundamentals in business capacity building that SMEs can lay the groundwork for and implement to foster thei