Expansion Strategy

Practical actions that you can take to weave import–export mastery into your business DNA Introduction Many businesses have grown spectacularly without ever touching a customs form, much less shipping a container. That is commendable because you have mastered local supply chains, charmed your domestic market and possibly reached the enviable stage where you are ready for the global stage. However, if your business model does not yet have an import–export strategy, you are not

Validating Market Demand Through Research Validating Market Demand: The African SME’s Secret Weapon for Winning in New Markets Introduction Validating market demand ensures you are walking into a market that actually wants (and can afford) what you are selling. It is the difference between launching into applause and arriving at an empty stadium. 1. The AfCFTA Advantage and Reality Check The African Continental Free Trade Area (AfCFTA) has created a potential market of 1.4 bi